Roaming was costing passengers. It could be airlines owning the revenue.
Data roaming has always been the traveller’s tax. Land abroad, switch on your phone, brace for the bill. For an airline, that frustration sits just outside the brand, in a gap someone else is filling.
Lufthansa Group wanted to close it: give passengers affordable data under the airline’s own name, and turn a known pain point into ancillary revenue and repeat loyalty. The catch is that airlines fly planes, they don’t run mobile networks. Building that themselves, four times over, was never the plan.
One airline first. Proof before rollout.
Breeze started with SWISS. Instead of a Group-wide launch on day one, they built and shipped a single branded store, SWISS eSIM, and let the results make the argument. Demand was strong, and travellers came back to buy again.
With the case proven, Breeze did the part that matters most to a group: they repeated it. The same model went live for Lufthansa, Austrian Airlines and Brussels Airlines, each store carrying its own airline’s branding alongside Breeze.
Breeze run all of it. The airline runs the brand.
Breeze offer a fully managed, co-branded partnership. They handle the build, the store, the payments and the customer support. The airline brings the brand and the passengers. From the word go, Breeze and the platform do the heavy lifting underneath.
That platform is eSIM Go: coverage in 190+ countries across 500+ networks, installs that take one tap, live status updates, and AI-first support when a passenger needs a hand. Travellers get data that works in seconds. Airlines get an ancillary line that looks and sounds like them.
“This partnership with Breeze will give seamless and hassle-free access to mobile data plans to many more customers, providing them with a more affordable alternative to traditional data roaming. Whether traveling for business or leisure, staying connected is an increasingly important part of the travel experience for our customers.”
Johann-Philipp Bruns, Vice President Ancillary, Partner and Retail, Lufthansa Group
Four airlines live.
Four Lufthansa Group airlines now sell travel data under their own brands, and not one of them had to learn telecoms to do it. The four together carry around 100 million passengers a year, all of them now a tap away from connectivity the airline is proud to put its name on.
Breeze proved something bigger than a single store. They take one brand live, prove the commercial case, and roll the same model across an entire airline group without the brand touching the wholesale side of mobile. That’s what building on the platform looks like when it’s done well.
Want the same for your brand?
Breeze is one of several eSIM Go Solutions partners who build, run and sell travel eSIM services on top of the platform. You bring the brand and the audience. They bring the product, the commercials and the support. Find a Solutions partner or talk to us.