The challenge
Western Union serves people whose lives cross borders, the exact audience that suffers most from roaming costs. The wallet needed connectivity that felt native: bought, managed and gifted inside the product customers already trust with their money.
The launch
Worldwide eSIM data roaming in 150+ countries, embedded in the wallet. The standout feature: gifting, letting customers send connectivity to family and friends anywhere, connectivity as a remittance.
Why it matters
One of the world's most recognised financial brands chose to embed connectivity on the eSIM Go platform. For every wallet and bank weighing the same move, the proof now exists at global scale: embed it, brand it, and your product gets more useful on exactly the trips your customers already take.