Playbooks
A playbook is a guide with homework: the steps, the order, the decisions you'll face and what good looks like at each one. Read it, run it on the platform, launch.
The four steps
Every playbook walks the same path.
01
Scope
What you're launching, and the decisions to make first.
02
Build
The stages in order, and what we handle at each one.
03
Launch
What to check before you go live, and common mistakes you can swerve.
04
Scale
The habits (and numbers) that show you're ready to scale up easily.
The playbooks
Pick the one that matches your plan.
Deciding how to launch
Choosing your route to market: direct, through a partner, or somewhere in between
Start here if you haven't picked a model. Embedded API, white label, managed service or via a Solutions partner: which fits your team, timeline and ambition.
Launching a UK network
Launching a UK mobile network: the 90-day path
For brands going all-in on UK mobile plans. From scoping call to first ported number: what happens, in what order, and where launches go sideways.
Growing travel data
Scaling a travel eSIM business: the operator's playbook
For partners already live. From first bundle to serious volume: the decisions that compound, and the operational habits of partners who scale.
Building your proposition
Guide to building your own eSIM proposition with eSIM Go
Build your eSIM proposition with our helpful guides been designed to get you started on your eSIM Go journey.
Scaling your proposition
Guide to scaling up your eSIM proposition with eSIM Go
Scaling your eSIM proposition should be simple, so we've put together some questions and ideas to help get you started.
Loyalty programmes
Building a successful customer loyalty programme with eSIM
Why mobile data is a hot button loyalty reward