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The perk they actually redeem.

Loyalty programmes, memberships and staff benefit schemes have the same problem: rewards that nobody claims. Mobile is the one people use.

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The problem with most programmes?

Most perks are wallpaper.

Everything below is what’s wrong with the loyalty industry at large. If any of it stings, mobile is the fix.

Redemption rates embarrass the programme 01

Points nobody spends and perks nobody uses don't build loyalty; they build liability.

Great rewards cost too much 02

Flights and upgrades excite members and wreck the economics. You need something members value highly and you can fund cheaply.

Perks rarely create habits 03

A one-off discount is forgotten by Tuesday. The best perks get used repeatedly and remind people why they belong.

Why it works

Every touchpoint makes the customer worth more.

A mobile perk isn't a one-off redemption. It's a live service with your name on it – whether a member is landing somewhere new or their plan is renewing at home. The install, the connection, the top-up, the renewal: contact you didn't have before, and members who see you will spend more and stay longer.

What you launch

The reward they'll actually use.

Universal appeal

Everyone has a phone.

No sizes, no taste, no explaining – and every member already knows what they pay for it at home and abroad.

Economics that work

Wholesale in, real value out.

You fund it at wholesale. Members price it against the cost they'd otherwise be paying.

A habit, not a moment

Used, not saved for later.

A perk that gets used – on every trip, or every month – is a perk members plan around instead of forgetting.

Staff as well as members

A benefit that gets used.

The same mechanics work for your own business: travel data for work or holidays, or a monthly plan as part of the package.

Run the numbers

See what mobile could add.

Rough numbers, real upside. Drag the sliders to see what mobile could add on top of your core product.

Estimated added revenue
£2.9M/yr
40,000 mobile subscribers · £6/mo margin
Illustrative only. Your pricing and take-up will vary.
Proof, not promises

Brands already doing this.

Uswitch

Uswitch

The UK’s first comparison site to sell travel eSIMs, via Breeze.

Read the case study

Nomad Global

Nomad Global

One of the biggest names in consumer travel eSIM, selling data across 190+ countries on our platform.

“We completed the integration and testing within just two days. This made eSIM Go by far the easiest integration we have had with any partner.”
Andrea Mattei · Nomad Shop & Travel Director, Nomad Global
FAQ

Before you ask.

How do members redeem?

In your app or portal: points convert into a travel data bundle or a month of a plan, the eSIM installs in one tap, and you get a confirmation the moment it lands.

Can we run this for members and staff at once?

Yes – same account, same platform, separate allowances. You decide who gets what and fund each side independently.

What does a pilot look like?

Pick a member segment, fund a small allowance, and measure redemption and repeat use. The platform makes the test cheap.

Travel data, a monthly plan, or both?

Most start with travel data – easiest to fund, easiest to explain. For UK-based members, a monthly plan works too: gift the first month or three, and it's rolling month to month, so no contract for anyone. The members who stay stop being a cost and start being revenue.

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Reward them properly.

Perks want to be habits. Points want to be gigabytes.