Lufthansa Group brings branded travel eSIM to four airlines
Lufthansa, SWISS, Austrian Airlines and Brussels Airlines passengers get branded travel eSIM data plans, enabled via Breeze on the eSIM Go platform.
Proven once, rolled out four times
Lufthansa Group proved the business case with the successful SWISS launch earlier in 2024, then committed to replicating the model across Lufthansa, Austrian Airlines and Brussels Airlines: branded data plans protecting passengers from roaming costs across 150+ countries at the time of launch.
Ancillary that adds loyalty
Branded travel eSIMs had become one of the hottest categories in airline ancillaries: revenue on the ticket, loyalty after landing, and a platform for further services. Each airline's service is enabled via Breeze, a solutions partner on the eSIM Go platform, meaning zero integration lift for the airlines themselves.
Scale from day one
Announced at FTE EMEA in Dublin alongside a joint conference session on the connected traveller, the partnership showed the model's reach: a flag-carrier group serving its passengers under its own brands, two tiers deep on platform rails.
Published 11 June 2024