Ten kinds of business making mobile pay with eSIM Go

Airports, airlines, banks, comparison sites, a baggage handler in Chile. None of them are telcos. All of them sell mobile data under their own brand. Here is how each one is winning.

Apple keep releasing eSIM-only devices and adoption keeps climbing. The businesses below spotted that early. What they have in common is not a sector or a size. It is that they already had customers, a brand and a reason to keep people connected, and they let us handle the mobile part.

1. Airports

Airports see millions of passengers a year and know almost nothing about them. A branded eSIM changes that. Partners like Sydney Airport now:

• Get real insight into who their passengers are and where they go
• Stay in contact before, during and after the journey
• Build loyalty and trust by delivering useful information at the right moment
• Grow revenue through cross-sell and upsell
• Get recognised as customer-first innovators

2. Airlines

Travel eSIM is an ancillary that passengers actually want: affordable data abroad without the roaming bill. Wizz Air, Icelandair, SWISS, Lufthansa Group and others use it to:

• Join up the customer journey across every touchpoint
• Save passengers money and improve their trip
• Learn more about frequent flyers and reward them with data
• Launch a new product without an in-house development team
• Keep passengers up to date with news and offers while they are away

3. Online travel agents

OTAs are a one-stop shop in a market where retention is hard. Adding eSIM gives partners like Sherpa and Holiday Extras a reason for customers to come back:

• A real answer to expensive international roaming
• High quality data in over 190 countries
• An open line to travellers in destination and after they return
• eSIM as a loyalty perk
• Personalised offers and communications customers actually want

4. eSIM resellers

The eSIM market moves quickly and gets more crowded every month. MobiMatter, ZIM and easySim.global stay ahead by:

• Keeping end users happy, with the Trustpilot scores to show for it
• Building eSIM into their own customer journey and user experience
• Offering a wide choice of bundles, including unlimited, by country or region
• Competing hard on price while guaranteeing coverage quality

5. Mobile network operators

MNOs own the network but are often locked into agreements that stop them offering competitive roaming, in an industry that is slow to change. Working with us they can:

• Add net revenue without adding in-house cost
• Launch offers that would otherwise stay on the drawing board
• Give subscribers more choice and better value, and cut churn
• Offer roaming at market rates while protecting margin on inbound roamers
• Be seen as the innovator in their market

6. Fintech

Up to three quarters of under-35s put mobile-first banking first. Mobile data is a natural way to stay relevant, especially with customers who travel. Western Union use eSIM to:

• Open a new revenue stream by solving customers' roaming problem
• Keep customers on their banking app securely abroad, without public Wi-Fi
• Deliver personalised offers in real time
• Help customers send money to, and talk to, the people they care about
• Build trust and innovate without expanding their development team

7. Comparison sites

Comparison sites live or die on being seen as the consumer's champion. Uswitch and Confused.com use eSIM to:

• Prove that champion status with a product that saves people money
• Convert more travel insurance customers with a free eSIM
• Go to market fast with something genuinely different
• Bring new, travel-minded customers to their sites

8. MVNOs

MVNOs sell branded mobile on leased network access, in a market prone to churn and with roaming rates set by someone else. With access to our networks and business models, MVNOs can:

• Take control of roaming pricing for the first time
• Stand out with a genuine point of difference
• Turn subscribers into advocates
• Innovate without waiting on the host MNO

9. Enterprises

Anyone with a travelling workforce knows what roaming does to expenses. Businesses add eSIM to their corporate toolkit because it:

• Keeps staff connected and collaborating wherever they are
• Removes high roaming costs without dropping to lower quality networks
• Keeps confidential documents off insecure public Wi-Fi
• Scales with no upfront charges or monthly contracts

10. Individuals and small businesses

One of our longest-standing partners is a baggage handler in Chile who sells eSIMs while reuniting passengers with their luggage. Mobile does not require a telco, or even a large business. Entrepreneurs and creators use us to:

• Enter a fast-growing market with no technical background
• Add a service their audience really wants
• Grow their brand with a new proposition

What this tells us

eSIM works for almost any business with customers who move around. End users like it because it is flexible, works everywhere and saves them money. Brands like it because it builds loyalty and revenue. Mobile has always been complicated. That is the industry's problem, not yours.

Your customers. Your brand. Our networks. Your go.