Brands want mobile in their proposition. They don’t want to build a telco to get it. Breeze does that part for them, as a fully managed co-branded product, with the eSIM Go API underneath sorting the connectivity, coverage and provisioning.
Why brands launch mobile with Breeze
Mobile has always been complicated. That’s the industry’s problem, not the brand’s. But most brands who’d like to sell connectivity have no telecoms team and no appetite to build one, and a direct API integration only suits those with developers to spare.
Breeze sits in that gap. They take an existing brand from “we should offer mobile” to a live, branded product, without the brand learning wholesale telecoms to get there.
Who they bring on
Breeze partners with very different brands with the same core product. A few illustrations of the kind of business that adds mobile this way:
A low-cost airline, as Wizz Air do today. Every route ends with a passenger landing somewhere their phone stops working the way it did at home. A branded travel eSIM makes that moment a Wizz Air one: data that works on arrival, and ancillary revenue from a customer base the airline already has.
A premium airline group like Lufthansa Group, where the bar is a consistent premium experience across several carriers and markets rather than a single add-on.
A switching and comparison service such as Uswitch, already sitting between consumers and their connectivity choices, with high-intent traffic and a natural reason to offer travel data of their own.
A cross-border money brand, like Western Union, serving customers who are already mobile and international, where connectivity sits naturally alongside moving money across borders.
From product to customer
Breeze consumes the eSIM Go APIs and builds a bespoke, co-branded travel eSIM store front for brands that want to offer travel data without the overheads that come with managing a new in-house product line.
Our simple API is why Breeze can move fast for a new brand. It carries off-the-shelf data bundles across 190+ countries, handles the ordering and the eSIM provisioning, and generates the QR code a brand’s end user installs, with branding applied. Breeze handles the integration, support and pricing, so the brand can just focus on the marketing.
“We built a product that brands trust by completely eliminating the operational friction of telecommunications. eSIM Go handles the complicated telecoms infrastructure that sits underneath it (managing network agreements across 190+ countries, eSIM provisioning and technical support) so we can focus our effort where we’re actually useful: working directly with global brands. In turn, those brands can focus on putting seamless, affordable travel data directly in front of their customers without the overhead of building an in-house telecom operation.”
Ru Bhikha, Commercial Lead, Breeze
Be the brand, or be the one who powers them
Breeze built a business on the eSIM Go API. Every brand needs a mobile product to call their own, and someone to build it on. Your go.