Three UK joins the platform's Breeze-enabled family
In an industry first, select Three UK business trial participants receive a complimentary data eSIM, experiencing Three's proposition alongside their current provider, enabled via Breeze.
An MNO uses the model on itself
Three UK used the Breeze-enabled route for something genuinely new: letting business trialists run a complimentary data eSIM alongside their existing provider, a try-before-you-switch experience no UK network had offered.
What it signals
When a mobile network operator itself uses the two-tier model for speed and flexibility, the argument that platform rails are only for non-telcos disappears. Enabled via Breeze, a solutions partner on the eSIM Go platform.
Published 3 April 2025