Meet the Team: Ru Bhikha

Ru’s journey to eSIM Go is anything but ordinary. From running restaurants to revolutionizing telecoms, he’s a self-proclaimed “doer” who loves the hustle and bustle of big ideas and even bigger challenges. With a knack for turning visions into reality, Ru’s story is full of entrepreneurial spirit, bold moves, and striving to be part of a legacy.

Ru’s passion for technology started young. As a child, Ru was taken to the shop every week to pick up and flick through the latest issue of T3 magazine, dreaming about the gadgets of the future. That early curiosity turned into a fascination with how things work and how brands make them irresistible.

Later on in life, eSIM caught his eye as the most exciting tech since the mobile phone itself. “It’s game-changing,” Ru shares. “I am fascinated with technology and how quickly it is evolving. eSIM could’ve taken me in many directions, but looking at this technology from a consumer brand perspective is where I wanted to go.”

After studying marketing at the University of Brighton, Ru decided to open his first restaurant, at the age of 21. Four years later, he owned three restaurants, leading a team of 30. He also picked up a NatWest Young Entrepreneur of the Year award along the way.

“One day I was pitching to a banker; the next, I was scrubbing toilets. It taught me everything — leadership, patience, and how to prioritize.”

Ru’s next move took him into affiliate marketing, where he worked with leading brands for over a decade. His 10 years at Uswitch played an important part in his career. While at Uswitch, he helped transform it from a small utilities platform into a household name, working with major resellers, manufacturers, MVNO’s and MNO’s. As a spokesperson, he empowered UK consumers to save money and make smarter decisions through his numerous TV and press appearances.

For Ru, joining eSIM Go is about shaping the future of connectivity. "eSIM is at the forefront of a massive shift in the telecom landscape," he explains. "eSIM Go isn’t just reacting—it’s leading, helping businesses unlock new revenue streams and simplify mobile connectivity."

Ru is focused on crafting impactful strategies and empowering the team to achieve bold goals. "We’re uniquely positioned to disrupt traditional telecom models with our innovative platform and agile approach," he says.

The company’s dynamic culture also resonates with Ru’s entrepreneurial drive. "We’re building something bold, solving real-world problems, and creating a legacy," he adds. "There are people who watch things happen, and those who make things happen. At eSIM Go, I’m surrounded by doers who inspire me every day."

Role: Head of Enterprise Growth at eSIM Go

Based: Spain

Career highlights:

• NatWest Young Entrepreneur of the Year award for building a restaurant empire by 25
• Recognised in the ‘Performance In Top50’ 2021
• Industry Awards judge
• 12+ years in marketing and telecoms
• Key player at Uswitch during two major buyouts
• Invented an ultrasonic golf club cleaner
• Consulting hospitality firms with their marketing
• Running a lifestyle magazine

Special talents:

• Empowering people
• Finding commercial opportunities that disrupt traditional models
• Passionate storyteller
• Thrives in ‘hustle and bustle’ environments

Life motto: “Create value, solve problems, and connect authentically—success will follow.”

Ru’s mix of entrepreneurial grit, marketing savvy, and love for tech makes him a vital part of eSIM Go’s journey. And if you ever need a restaurant recommendation or a golf club cleaned, he’s your guy!