Insights

The latest and greatest from Apple has arrived – the iPhone Air – and one feature signals a profound shift in the mobile industry: this is the first eSIM-only iPhone to launch globally*, not just in the US.

Apple’s hotly anticipated new iPhone operating system is here: iOS 26. While many of the updates focus on the beautiful new "Liquid Glass" design and intelligent enhancements, it’s the changes to Travel eSIM functionality that have caught our eye – spelling great things for anyone in the travel connectivity industry.

The UK Mobile Landscape: Key Players and Market Dynamics

The UK mobile industry is a dynamic ecosystem comprising multiple layers of stakeholders, each playing a crucial role in delivering mobile services to consumers and businesses.

Building value through your own branded UK mobile network service

In today’s connected economy, customer attention is scarce — but mobile is always within reach. That’s why forward-thinking brands are turning to Mobile Virtual Network Operator (MVNO) models as a smart way to deepen loyalty, unlock new revenue streams, and take greater control of the customer relationship.

Brands are actively seeking innovative methods to boost customer engagement, foster loyalty, and generate new income. Launching a UK Mobile Virtual Network Operator (MVNO) has become a compelling tactic to achieve these aims. Entering the telecommunications industry, however, presents unique obstacles.

Travel eSIMs are a must-have for modern travelers, offering a compelling, cost-effective way to stay connected while crossing borders. But the real competitive advantage lies not just in offering eSIM products in this burgeoning market, but in how they’re branded and delivered to customers.

Collaborating with eSIM Go has been fundamental to ZIM’s success, allowing them to leverage the power of our flexible API to strengthen a product that’s connecting people all over the world.

For a long time, airports have been missing out on a bigger piece of the theoretical travel “pie”, by staying firmly boxed into the label of “transit hubs” for passengers and cargo.

Ru’s journey to eSIM Go is anything but ordinary. From running restaurants to revolutionizing telecoms, he’s a self-proclaimed “doer” who loves the hustle and bustle of big ideas and even bigger challenges. With a knack for turning visions into reality, Ru’s story is full of entrepreneurial spirit, bold moves, and striving to be part of a legacy.