Putting your brand front and centre: eSIM Go launches customisable eSIM user experience for API partners

Brand trust and customer experience are more than “nice-to-haves”, they make all the difference when aiming to increase market reach, stand out, and inspire customer loyalty. That’s why eSIM Go is proud to announce a major leap forward for our API partners: full eSIM brand customisation is now live.

From branded SMS messages and QR codes to install and network names, this new feature set lets partners take full ownership of the eSIM user experience, putting their brands front and centre.

eSIM Go’s new eSIM branding features allow partners to customise how their brand appears at key touch points throughout the eSIM journey. This includes:

• Branded SMS Sender ID: SMS notifications and install messages come from your brand name.
• Custom QR Codes: Share activation QR codes featuring your brand’s colours and logo.
• Install Name: The name customers see when the eSIM is installed on their device.
• Network Name: The brand that appears at the top of the phone screen when the eSIM is active.

These seemingly small changes deliver a big impact. When customers see consistent branding throughout the activation and usage experience, trust increases and loyalty follows. Instead of feeling like they’re using a third-party service, users feel connected directly to your brand—leading to higher satisfaction and stronger retention.

And for partners with complex distribution models or B2B2C strategies? This is a game-changer.

Unlike other providers that require multiple accounts to support multiple brands, eSIM Go allows multiple brand profiles under a single portal account. This means MVNEs, aggregators, and platforms can offer fully branded experiences to their downstream partners – all from one place.

The branding process is fully self-serve through the eSIM Go portal:

• Login to your account
• Click eSIM Branding on the left-hand menu
• Fill in the form with your desired brand info
• Once approved, your branded eSIM profile goes live

It’s that simple.

We’re able to support fully branded eSIM profiles across all API partner tiers. Here’s how it breaks down:

• Custom QR codes are included for all tiers.
• SMS sender ID and Install and network name branding is available as follows:
• • Standard & Silver: additional cost per profile
  • Gold: 1 included, cost for each additional profile
  • Platinum: 2 included, cost for each additional profile

This means you only pay for the brand reach you need – and scale up when you’re ready.

Many providers offer eSIM branding in some form, but few can match eSIM Go’s combination of flexibility, scale, and simplicity. Whether you’re building a consumer eSIM business, enabling other branded propositions, or powering your own MVNO offering, this new feature set helps you:

• Differentiate your brand in-market
• Drive deeper engagement and loyalty
• Deliver a seamless, consistent customer experience

Log in to your eSIM Go account to speak your account manager and learn more. Let your brand be the one your customers remember – right from their home screen.