Making international mobile data a Breeze for Bristol Airport and its passengers

Home to one of the UK’s largest airport catchment areas, Bristol Airport serves the whole south west of England and beyond, with airlines flying to over 100 direct destinations, and many more indirectly via Amsterdam, Dublin and Frankfurt. Passenger numbers are growing, supported by plans to increase the airport’s capacity to 12m passengers a year by 2030.

Passengers transiting through Bristol Airport always benefit from a rich choice of retail and hospitality options in a modern environment. Now, thanks to its partnership with Breeze, the experience can be extended to include shopping for destination-specific eSIM mobile data plans straight onto any compatible device. Bristol is the first UK airport to offer Breeze, giving passengers fast, easy digital access to hundreds of mobile data bundles covering 150+ countries worldwide.

“eSIM technology makes buying mobile data for your trip a 100% digital experience and we felt this was a compelling opportunity to offer our passengers, particularly those heading to places where they’d otherwise get hit by high roaming charges,” said Rupert Lawrie, Commercial Director at Bristol Airport. “Breeze gives them a fantastic alternative that typically costs a lot less and doesn’t rely on fiddly plastic SIM cards. That’s far better for the environment, and very much in keeping with our sustainability commitment.”

Breeze is the global eSIM store for easy, reliable mobile data with the best 4G/5G data bundles in 150+ countries. Bristol Airport passengers simply scan a QR code from one of numerous points throughout the terminal building, or go here to start shopping by destination and whichever data limit and duration suits them best; instantly receiving their chosen eSIM profile that’s ready to use as soon as they land.

To passengers about to head on their way for business or pleasure, getting a great deal on mobile data makes perfect sense and – with Breeze – is easier than ever. It’s an equally logical move for Bristol Airport too, as they benefit from an additional revenue stream as a Breeze affiliate partner.

“Breeze has allowed us to capitalise on the eSIM opportunity very quickly, which is great for our passengers and for us,” added Rupert Lawrie. “We have no internal development team to build an eSIM store, nor the technology skills and relationships to manage a global eSIM service, but partnering with Breeze takes all those overheads away, enabling us to avoid technical setup costs and timescales. We also haven’t had to develop a new brand. It all means we gain ancillary revenues from day one, while also testing the market and learning which Breeze eSIM bundles customers buy and how they engage with them.“

Breeze is the dedicated affiliate division of eSIM Go, the UK-based eSIM technology company that specialises in enabling airlines, airports and OTAs to extend their ancillary revenues with digital mobile data services. Bristol Airport is just the latest of hundreds of organisations globally to benefit from eSIM Go’s eSIM know-how, but also officially the first announced as a Breeze affiliate partner.

Rupert Lawrie: “The Breeze affiliate model made the most sense to us as a business because it allows us to move fast, learn quickly and leverage our infrastructure to promote Breeze as a distinct branded experience. We own various advertising assets across the airport and related infrastructure, so it was a no-brainer to pivot to this ready-made, ready-branded eSIM proposition and keep everything simple and transparent for our customers.”